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Leveraged internal and external data to develop efficient direct-response acquisition programs across multiple digital channels. Project managed the integration of the Cingular data into the retail environment, and the cleanup and segmentation of new wire line accounts. Created and implemented marketing campaigns, collateral, customer web portal, sales enablement activities and regional product launches for Radiology Information System (RIS) and Picture Archiving and Communications System (PACS). Entrepreneurial thinker who values diversity and is gifted in leading and influencing change. Grew the marketing department from one person to a nine-person team. As the Senior Marketing Manager, you will build the commercial strategy by bringing together a cross-functional, cross-portfolio team of colleagues and external vendors. 7972 Rice Ridges, Philadelphia, PA +1 (555) 750 2120. Managed the GEHC relationship of 3 product-specific user groups totaling more than 1,000 customers in role of Senior Marketer. Managed the merchandising for Kroger Personal Finance -financial services brochures and signage in stores for the enterprise. Invested a $500K+ annual budget to lead multi-channel, multi-touch marketing programs. Lead the marketing department and support the broader organization by developing strategies to increase business, conversion rates, user engagement and brand recognition. Implemented cable, email, direct mail, and internet advertising/promotion. I also provided project management support for new product lunches. Work Experience. Increased revenues by over $1 million by boosting attach rates 20%. Accountable for front end development, two SEO resources, three UI designers, and four web copywriters; plan and drive all marketing support for PPC, Email, SEO, and Affiliate channels. Created and delivered compelling content and copy for marketing collaterals, articles, website content, and webinars to enable program adoption. Improved branding and messaging and devised product knowledge for business partners. Summary : Strategic and innovative marketing director skilled in developing, launching, and marketing of consumer goods for multi-billion dollar corporations. Contributed to over 40% pipeline growth in 2014. Quentin Hand. I define problems, assess the scope and requirements of a goal and implement effective solutions. Objective : Highly motivated professional with more than 20 years of progressive marketing and sales accomplishments in both white-collar and blue-collar markets. Most Senior Marketing Managers display in their resumes at least a Bachelor's Degree in marketing or business. Created individual development plans and guided/coached to influence performance and succession development. Managed execution of $1.8M in branding and sponsorships annually. Identified and acquired 30+ new local outlets for lawnmowers and snow blowers that boosted sales by 150% in Q2 and Q4 2017. Provide strategic leadership and drive profitable revenue growth in a territory of 21 accounts with $67M total managed volume. Finden Sie jetzt 2.911 zu besetzende Senior Marketing Manager Jobs auf Indeed.com, der weltweiten Nr. Skills : Microsoft Office, Photoshop, Illustrator, Illustrator, InDesign, InDesign, Final Cut Pro, Logic Pro X, HTML 5, HTML 5, CSS, Teaching, Teaching, Musician, Musician. See if you can spot the problem with the first of these two managerial resume samples: What's wrong with that? Breaking Down the Marketing Manager Resume Sample Marketing Manager Resume Executive Summary. Visited and … Revised and maintained the Segmentation Policy Document on a monthly basis. Created supporting job aids and training documentation. Developed new process for the creation of a new Account Acquisition Sales strategy. COMPUTERS AND ADDITIONAL INFORMATION: Programming: SQL, TSQL, PL/SQL, HTML, Java, … Does your resume work FOR you, or AGAINST you? Developed strategies to provide consumer insights and business support to validate innovative initiatives. Coordinated and executed local events in markets - Business to Business and Business to Consumer to support product offerings. Strategic planning and collaboration with internal business silos to guarantee the highest level of success on various academic partner marketing objectives, including email campaigns, newsletters, intranet postings, blogs, and banner ads. I am looking for a new challenge where I can make a valuable contribution to the development of the company's marketing, community and business development initiatives. Also has the capability to quickly learn and utilize new skills. Created and negotiated annual media plans. Analyzed back-end campaign data and made recommendations to enhance the online customer shopping experience. Every marketing manager resume needs a summary, trust us! Managed multiple advertising campaigns with media partners across the Carolinas while assisting 'Corporate Branding' department with rollout of corporate advertising plans. Develop and implement Asian Markets strategy for the U.S. Retail Business of MetLife (MetLife Premier Client Group) to create lead generation & branding opportunities, with a focus on Chinese, Korean, and South Asian Markets. Summary : Progressive sales, management and marketing experience. Created a targeted advertising campaign for the dealer channel resulting in a 15% increase in dealer participation and an average of 5 points of market share growth across several regions. Senior Marketing Consultant II MetLife – Charlotte, NC. Achieved annual account retention and revenue growth targets, Developed new product offering that grew account revenue by 5% - 18%, Supported successful sales processes for new business with annual revenue of $3M - $18M, Coached five direct reports into management positions of higher responsibility, Facilitated regional and national training programs that increased customer satisfaction scores year over year. Developed and maintained positive working relationships between business segments & cross functional teams. Result oriented: Ability to achieve target within given time. Created best-in-store environment through 'Power Merchandising' which provided effective tools to ensure compliance of planogram and maximize rate of sale. Marketing experience includes executing metric-driven marketing and public relation campaigns. Senior Marketing Manager - Oracle Certified Marketing Automation/Implementation Specialist - Managing Marketing Automation and CRM systems and Processes. Proven leader in organizational and execution environments. Developed integrated marketing campaigns and initiatives across platforms that delivered unified messaging and maximum impact. Summary : A resourceful, energetic Marketing and Sales Manager with strong communication and relationship building skills with demonstrated ability to launch integrated marketing strategies that create program awareness and achieve desired sales performance. Besides extensive marketing experience, resume samples for this job also emphasize leadership, teamwork, time management, supervisory and mentoring skills, and computer proficiency. Effective at event and tradeshow/conference logistical planning, vendor relations, staff coordination and communications. analysis framework for department to use for analyzing accounts and addressing unique needs, Increased total shoppers by 15% while enlarging conversion rates by an additional 6% in 2014, Accounts include: Honda, Acura, Subaru, Visa, University of Phoenix, MGM Grand, Regions Bank, HP, UBS, Nationwide, salesforce, American Standard, Liberty Mutual, Honeywell, Goodman Networks and more, Hired, trained and supervised interdisciplinary department of 20 marketing and sales professionals, Lead the Northeast/Atlantic regions in marketing efficiency consistently for 18 months outperforming the regional average by over 15%, Designed and deployed targeted direct marketing campaigns across print, direct mail and web networks, improving the regional media ROI against the national control, Developed segmentation strategy that allowed for a 12% reduction in sales and marketing expenses while maintaining sales production, Created tactical improvements to national promotions which were deployed across the system, Produced marketing analytics platform providing detailed transactional reporting used to identify the key features of marketing and sales productivity, Conducted regional sales and marketing trainings producing nationally recognized top performers. Compile industry, competitive, and forward-looking intelligence to facilitate search strategy development and optimization. Directed and transformed overall strategy, market intelligence, and research as well as customer-centric activities that contributed to company growth of 6% annually. In the 6 seconds recruiters spend reading your CV, they will read your Executive Summary first. Broad scope of responsibilities included: development of strategic marketing plans, training and development, campaign management, media purchasing, analytics, sales and vendor management. An Executive Summary is the opening paragraph of your CV. Objective : Consistent track record of building interactive multi-media marketing campaigns for world-class brands with top-tier advertising agencies and publishing companies, securing additional revenue across all mediums. Oversaw the development and delivery of ad sales and corporate marketing based materials including presentations, newsletters, case studies, campaign recap reports, sell sheets, promotional videos, and brand guideline documentation. Contributed to the achievement of category objectives through merchandising placements and landing page creation. 20 votes The Resume Builder Create a Resume in Minutes with Professional Resume Templates Create a Resume in Minutes. Skills : Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint. Exceeded FY14 $170M goal by 19%. The resume outlines the career of a Senior IT Manager with experience in Business Process Analysis. Led the Snowmobile Marketing division, overseeing marketing staff and multiple advertising agencies and vendors to develop and deliver targeted plans resulting in increased sales and brand awareness. Senior Marketing Managers are experienced professionals who oversee a company's marketing strategies and are responsible for creating and implementing campaigns, supervising staff, networking with stakeholders, analyzing research data, and helping company management make the best decisions. Collaborated with the London office to develop new Marketing materials, such as in-store signage and videos, for the Trade. Objective : Proven track record of turning around challenging declining businesses to sustainable growth; Transformed The Body Shop Channel, grew the business by more than 30% with improved ROI. Developed successful programs by building strong cross functional teams both internally and externally. Skills : Microsoft Office, Adobe InDesign, Adobe Illustrator, Photoshop, Salesforce, ExactTarget, Excel. Owned the site merchandising strategy for seasonal and horizontal campaigns on ebay.com to deliver on retail sales goals and keep a relevant presence on the homepage. Pro Tip: If you complete courses on digital marketing from Hubspot Academy, you can pin a badge to your LinkedIn profile. Selected to AT&T HIPO (High Potential) Leadership Succession Program, Recognized with Marketing Key Contributor Award - 2003, 2005, 2008. Drove 200% of CRM Trigger goal and met 96% of Trigger double-stretch goal ($110M). Supervised a Digital Media Specialist. Start your resume today for free and get hired faster! Directed and managed the development of all marketing collateral materials, corporate communications, advertising, and special events. Earned a promotion to Senior Marketing Manager overseeing three marketing channel managers and a $12 million digital marketing budget in less than one year with [company name]. This is your chance to pitch your future employer: you have 30 seconds or less to convince him to go to the next section of your resume or, unfortunately, let someone else get that marketing manager role you have been dreaming of for a while. Led development of imaging track for first GE cross-HCIT national user conference, resulting in 35 approved sessions. A Degree in the field of Marketing and years of experience is commonplace among job applicants. Managed industry and key account prioritization on global scale. Created strategic presentations and pitches aligning advertiser targets, objectives, and KPIs with NCM offerings; developed multi-year, cross-platform advertising programs to meet needs of Fortune 500 clients. Deep experience in complex group and multicultural environments achieving group review and buy in, leading to streamlining of even the most complex work processes. Managed a $1 million annual budget and effectively achieved very aggressive marketing goals while staying within budget parameters. FREE Evaluation. Identified and researched acquisition candidates to help the company's strategic growth objective. Provide new business opportunities, detailed analytics, campaign development, presentations and insightful recommendations to implement new marketing plans to achieve company's goal. Developed impression rate formula, which brought in new clientele and provided R.O.I to current accounts, Created S.W.O.T. Drove the email marketing strategy and execution for post-purchase trigger streams, and new audience pilots. Consumer vertical targeted, managed, and collaborated with learning leaders in some of the nation's largest corporations and health systems to create custom marketing campaigns, in an effort to increase overall organizational effectiveness. Resume Sample 5 – Senior Sales & Marketing Executive resume. 1 der Online-Jobbörsen. Increased early season snowmobile sales by 58% year over year in a down economy by revitalizing program. Having a compelling objective as the first thing the employer will read will give your resume a better chance of being read, which increases its success rate. Created first product marketing newsletter in imaging business, providing a targeted vehicle for delivering marketing message to the customer installed base. Extensive background working with and selling to large and small businesses. As marketers, you can think of this as your elevator pitch. (Senior) Marketing Manager (mw/d) Als (Senior) Marketing Manager (m/w/d) begleiten und unterstützen Sie unsere Marktkommunikation aktiv mit. Skilled at leading internal and external cross functional teams and driving results. Adept in using digital marketing platforms to increase sales and overall company productivity. Marketing manager CV profile. Promoted product-branding initiatives, developing marketing campaigns and materials for communications, emails, web content, and social media including Facebook, Twitter and Instagram. Generates leads according to product (Residential or commercial ) mention ticket size through various mediums like online, events etc . Promoted consistently into four challenging roles. Find out what is the best resume for you in our Ultimate Resume Format Guide. (Basierend auf Total Visits weltweit, Quelle: comScore) Worked with editorial to develop engaging brand experiences through exhibits, conferences, and targeted events. Summary : Creative and self-directed marketing and project manager with over 16 years of experience with a Fortune 500 company. Senior Marketing Manager Resume Vorlage, Vertrag, Schablone, Formular oder Dokument. Return to samples page. Skills : Microsoft Office, Adobe, Indesign, Photoshop, Illustrator. Successful track record in operations management, project/ process management and developing people. Managed a $6.9 million budget at a 3% spend reduction while increasing advertising impressions by 130%. 3. Executed and scaled marketing programs promoting NCM's product offerings within the greater media landscape, including competitive and complementary positioning presentations. Analyzed business developments and monitored global market trends. Promoted high efficiency Energy Star appliance replacement programs. Generated 141 qualified leads in 2014 surpassing our goal by 100%. Developed consumer segmentation and identified consumer targeting by product category and geographic region. Developed, oversaw and executed Firm's branding initiative, including internal and external communications for consistency of brand. Worked with Franklin Energy and CLEAResult on collaborative promotion of utility rebate capture programs. Extensive work with all sources of media channels. Significantly increased the usage of our marketing materials by creating a fully customizable online local store marketing program with cost effective production capabilities. Served as key liaison between sales, product marketing and snowmobile engineers to ensure successful product launches resulting in increased market share. * Sie arbeiten eng mit dem Vertriebsteam zusammen und sind in diesem Zusammenhang verantwortlich für Marketing-Kampagnen sowie deren … Nothing, if you're a proto-Michael-Scott. Proven ability to develop collaborative approaches to solving problems, through effective solutions that impact the bottom line while ensuring customer satisfaction. Produce a short introductory paragraph (also called a personal statement) at the top of the page that gives recruiters an insight into your experience, qualifications and core skills that are imperative to marketing manager … Responsible for ROI analysis of all programs. Work directly with Social/PR Manager to build and roll out social campaigns in alignment with the editorial calendar. Championed best practices with key stakeholders ensuring interest in the success of onsite and email campaigns. 2015-2016 Area Sales Representative PepsiCo. Managed the overall in-store execution of credit card acquisition programs across the Kroger enterprise. Conducted all aspects of new product development from conception through the entire lifecycle of the product. Planning and implementation of numerous national onsite educational visits, to include; lunch and learns, education fairs, career fairs, and town hall meetings. Led global campaign to increase customer conference attendance by 25%. 2. Responsible for the customer definition and account assignment for the Enterprise Business organization. Established a corporate and dealer run demo program resulting in a 15% close rate and an increase in consumer Net Promoter Score of 9%. Marketing training of new attorneys (at all levels), including the assessment of their marketing experience and needs. Senior Marketing Manager Private Banking Resume Examples & Samples Development, planning, implementation and assessment of the existing marketing activities (i.e. Provided research data and market and account analysis to sales force that transformed key account relationships and revenue growth to over $50,000,000. Partnered with executive media sales teams to develop and implement ad sales marketing and research initiatives in support of national cinema-based advertising efforts. Product Marketing Manager, Senior. Senior-Marketing-Manager Jobs bei StepStone. Led and managed brand visibility platform through loyalty plans, trade incentives and shopper promotions. Managed marketing, lead development and sales programs for regional franchises of national consumer club. Partnered with creative team to design email, templates, and seasonal brand imagery. Senior Marketing Manager Resume Sample Vorlage, Vertrag, Schablone, Formular oder Dokument. Individuals seeking to work for this marketing field should focus on the following – experience analyzing data, knowledge of market research practice and techniques, knowledge of social media platforms, project management expertise, proficiency with SEO, familiarity with a variety of marketing strategies and cost analysis experience. Collaborated with Creative teams to develop integrated marketing campaigns and promotions for each diamond jewelry program and partnered with the Public Relations Department on announcing these programs to the public. Combined data including fixtures per store, configurations, location detail, financial product restrictions. Managed $300K annual budget with full accountability for performance against immediate and long-range corporate objectives. Experienced and energetic marketing manager with over seven years of experience effectively managing marketing projects from conception to completion. Senior Marketing Manager Resume Examples. Created brand materials for the ad sales team designed to build brand loyalty and support the sales effort. Devised and executed operation and marketing plans to revamp business processes to deliver high value brands. Managed advertising media and production budget for the team. Developed and maintained relationships with multiple reporters and editors of local, national and trade publications in addition to the development and execution of public relations strategy and agency management. Interacted with all business segments and other organizations to resolve disputes and issues between the Enterprise organization and the regional groups. Headline : An accomplished bilingual senior marketing professional with specific experience in the development and implementation of business development plans, corporate responsibility programs, public relations, e-digital, branding and strategic planning. Hired into a newly created position to help building detailed position pieces for [company name] B2B marketing. Achieved a marketing return on investment of 273% over a two-year period. Key Achievement: Exceeded sales targets and activity metrics by 200% in 2017. And that’ll do it. To make a great marketing manager resume, your objective statement must be grabbing. Supervised team of three proposal writers that responded to customer bid requests. Developed and executed integrated marketing plan for U.S. regional team, which included global marketing, marketing communications, field marketing, sales, product management, engineering, customer services, media relations and analyst relations. Spice it up with a few actual achievements from past non-management jobs. Proven leadership in aligning corporate cross-functional business-to-business and business-to-consumer marketing plans with internal and external senior management to drive growth. 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