Not only did it keep the Twitterverse buzzing, but the artist’s 2015 campaign with the brand also became one of the top trends on Facebook. Justin Bieber’s Calvin Klein campaign was a game changer for the artist, with the #mycalvins campaign reaching a whopping 1.6 million Twitter mentions upon 48 hours of its release. Subscribe to our industry digest newsletter for the latest and best news, trends, and stats on social media stars! His Airness Michael Jordan has been partnered with Nike since 1984, … Yes, they did, which is exactly why they made the deal in the first place. This is a case where the celebrity struck back and won. Celebrities frequently endorse products, brands, political candidates, or health campaigns. And just like that, Carl’s Jr. made headlines for yet another successful celebrity marketing campaign. Beyonce Knowles is one of the most powerful entertainers in the music world. Most Popular ‘I’m Alpha Male Adjacent.’ Neil Patrick Harris on Why He’s Still Doing Ads for Heineken Light . It’s no secret that celebrity endorsements are extremely expensive, especially when collaborating with mega famous artists. But in the case of Dodge and funny man Will Ferrell, the hilarious collaboration brought in good publicity for both Ferrell’s film and the brand itself. The timing of this marketing campaign was perfect too, as the ad coincidentally aired just a few months leading up to the release of Anchorman: The Legend Continues. There’s a reason why companies usually hire celebrities from a specific industry. Celebrities have this so-called ‘star power’ that grants them the ability to influence the masses in any way possible. Even more shocking was that when the commercial aired, it was the highest earning commercial of all time. These examples prove just how celebrity endorsements can make or break your brand’s identity. An image of a chain link. He doesn't just save the world from aliens. Social media influencers were among the top celebrity endorsers for brands in 2016, according to a new report by Celebrity Intelligence. This was a campaign that helped launch the singer’s solo career, and the ad also gave the brand the attention it needed from the younger market. Reuniting for the 30th anniversary of the film, casting the movie’s original stars gave viewers a sense of nostalgia and joy over what was both an informative and interesting ad for the company. Elsewhere, The Pelican Brief and The Preacher's Wife. According to Ad Age, a brand that inks an endorsement contract with a celebrity or an athlete can see their stock rise up to .25 as soon as the news … Although the brand is known for its long history of male centric commercials featuring celebrities like Paris Hilton and Heidi Klum, seeing American model and actress Kate Upton indulge herself in a greasy yet seemingly delicious piece of burger is the answer to every man’s prayer. Did H&M know that their iconic collaboration with the Becks would leave women from across the globe swooning for the football legend even more? The effect of infomercials, once they reach the target market, has been quite successful and so persuasive in most countries.Today most celebrities and their celebrity endorsement are keen on endorsing a product for which they are paid a high amount of … She began her rise to fame with the release of the movie Speed in 1994 and was most recently recognized for her role in The Blind Side in 2009. 10 Successful Celebrity Marketing Examples Celebrities have this so-called ‘star power’ that grants them the ability to influence the masses in any way possible. Like the ad goes, “What if life tasted as good as Diet Coke?”Â. Some of the biggest brands in the industry capitalize on celebrities and their respective fan bases for many reasons. He scored his first Oscar nod for his role in Street Smart in 1987 and then earned a second nomination for his role in Driving Miss Daisy in 1989. Interestingly enough, telling consumers that the company’s brand new Durago is “360 times better than a horse” quickly hooked viewers to the wit and humor of the ad. When Washington entered Fordham University, he wanted to be a journalist. You would think that buying less than six minutes of airtime on one of Hollywood’s biggest nights was going to generate bigger sales for the given company, but in the case of Samsung and host Ellen DeGeneres, no amount of airtime could compare to the attention garnered by a single selfie. Fox and Christopher Lloyd of the 1985 film Back to the Future introduced the brand’s hydrogen fuel cell electric car, the Mirai. Deepika is one of the most successful Bollywood actresses of our time.This beautiful diva is a global icon and extremely talented. Infomercials are an advertisement technique that is usually produced and paid for by a company seeking to promote its products and services. 10 Of The Most Successful Celebrity Endorsements Posted on May 13, 2014 - By Tanvier Peart Since the dawn of time (or marketing) companies have been partnering up with celebrities in … She is known for picking brands that offer long-term deals and tends to avoid one-off endorsements. 30 notable celebrity endorsements 30 notable celebrity endorsements. The man known for his role in Forrest Gump has had an uneven career. This widens the demographics for your campaign to strategically reach a more diverse audience. The star-studded selfie featuring stars like Bradley Cooper, Jennifer Lawrence, Brad Pitt, Angelina Jolie, Meryl Streep, Channing Tatum, Julia Roberts, and Lupita Nyong’o sent the social network on a frenzy when the picture broke retweet record on Twitter. , What more can you ask for, Toyota did a successful job in attracting and! 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