Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. Many of them are endorsed by celebrities too. Brands will pay top dollar to sign celebrities with the expectation of a return on their investments. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. people start creating issues like they dont concentrate on acting since they are upto commercials more than acting and earn lumpsum. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing. Brand endorsement using celebrities must be minimized. Celebrity endorsements for marketing and product promotion is a century-old phenomenon (Erdogan, 1999) and celebrity endorsers have been used by marketers to promote products, services and ideas (Knoll and Matthes, 2017; Park and Yim, 2020; Schimmelpfennig and Hunt, 2020).Recently, destination marketers have joined the bandwagon and are using celebrities to promote … The celebrities are just acting in the advertisement too. » Your comments will be displayed only after manual approval. When customers watch their favorite stars endorsing the brand. Unlike celebrities (e.g. The quality of the product must make the people to buy the product not the celebrity. But the people should be knowledgeable enough about the product before they buy. 39 Year Multimillionaire’s Tesla stock value is Rs.83 CRORE – What we can learn? © 2009 - 2020 by IndiaBIX™ Technologies. Good morning to you all. This can also become a problem if a celebrity is endorsing multiple products at the same time, as they might see the celebrity and associate it with another brand. Is the Consumer really the King in India? For example Yamaha uses brand ambassador john abrahim for promoting its product whereas bajaj do not use any brand ambassador for its promotion but still bajaj has high sales as compared to Yamaha. It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. Companies spend millions on celebrity endorsements. The Most Effective Celebrity Endorsements For Super Bowl 2015; Hiring Movie Directors To Create TV Ads For Super Bowl 2017; Super Bowl Crowd Funding Brand Advertising Increases Brand Awareness; Celebrity endorsements are more effective than you may think! A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. • Feel Cultural Sensitivity:To go global with a brand, endorsement strategy should make sure In a market with a very high proliferation of local, regional and international brands, celebrity endorsement was traditionally thought to provide a distinct differentiation. The belief of getting high quality product. They should be allowed to go for advertisements in free tile only. Celebrity endorsements are effective in getting attention and associating a brand with a certain personality. Customers buy such creams in the hope of getting fair. We are believed to be natural Nd believe in that. When a health drink is endorsed by a sportsman, people believe it more than when the same is advertised by a common man. but still they should be allowed to do advertisement only after completing their all schedule e.g. What is Positive Pay System for Cheque payment? In my point of view, brand endorsement as an actor of any product. According to (Mahoney, 2010), celebrity endorsements make a huge impact on consumer mindset through the aid of TV commercials. In my opinion, using celebrities for advertisement and brand endorsements in not appropriate. Instead of using celebrity they have to include the concept in their advertisement which must reach the people's mind. Sharukh khan is attached with Hindustan Unilever Promoting their products. Despite the generally positive aspects of endorsement on the evaluation of products, in some cases, celebrities cannot substantially help promote products. Calvin Klein ft. Justin Bieber. The celebrity’s brand must match up with both the advertiser brand and the values of the market. The quality of the product must make the people to buy the product not the celebrity. Some people consider celebrities as role models and without having any idea of the product they will start using it. With the help of this strategy, the influencers are building up the image of the brand in the minds of their followers. So, in a nutshell, the conclusion is that yes celebrity brand endorsement is an effective advertising. ABSTRACT: Celebrity endorsement is a widely used tactic in marketing and a useful way of pushing a product in crowded markets, much research has been done on the selection and effect of celebrity endorsement. People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. They know human behavior so they do it. Celebrities usually have a huge fan following. ! Impact of celebrity endorsements on the consumer buying decision. Within the scope of the study, first housing advertisements published from 2001 to 2016 have … People now looks for the quality, design and worthwhile etc of the product and not its brand ambassador. Celebrity is more important in marketing. So I feel nothing is wrong to hire a celebrities like katrina, ashwria, sachin, sharukh etc to promote a product. Quite funny but it is not only the case in India where a much sizeable amount of customers lack practicality but this method has been resorted to by developed countries like America, UK, France and much more. Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. Endorsements are expensive; This may seem obvious, but getting a celebrity endorsement typically requires shelling out a … Good afternoon friends, yes there is nothing wrong when the celebrity doing the advertisement. Celebrity endorsement is a further extension of endorsement in which a celebrity, either film star or sportsman or social worker act as a spokesperson or brand … Marketers use celebrity endorsers in hopes that the positive image of the celebrity endorser will be passed on to the product's or brand's image. They choosing best quality, features best price and cheep. According to a business point of view cerebrity attract more attention of custmer toward a product, It is a sure thing that when a product is endorsed by a celebrity it gets more popular and recognition. Applying multilevel meta-analysis, we analyzed celebrity endorsements in the context of for-profit and non-profit marketing. Why you following any celebrity like actor, political. Whereas celebrity endorsement attaches the fame of a celebrity to a brand or product or service. It will be beneficial for the business. Because of them many modals lose their oppourtunity. For e.g. He is promoting the washing powder. But these thing depends upon the popularity and the fame of any actor if his or her popularity good in the market, society and somebody following, like them then possitive affect will be there someone thinks do so. But it has negative effects like endorsing any invaluable product which causes havoc to the societies can be avoided. Focusing more South Indian Celebrities, audience here is driven by their onscreen hero's. 3.2. Apart from television stars, sportspersons are also among the brand ambassadors for various commercial products. it's nice when the celebrity is relevant to the product endorsed, so you start to think about beauty aids and movie stars, athletes and sports equipment/shoes, etc., and other such applications. Let is be any "wood" Kolly, Tolly, Molly & Sandal but the driving factor is always the hero of the movie 90% of the movies have the story line same what differs is the treatment from the director and protagonists of the movie. a typical consumer); and, if present, do these positive effects vary by product category? Even no one believe that on artificial product because we are natural. According to me endorsing celebrities for advertising is not a good idea. Thus, celebrity endorsement should used to the minimum. Celebrity marketing has been used across all mediums. Good morning to you all. But such creams are just useless. The best celebrity endorsers can even become synonymous with multiple brands. Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. In my opinion brand endorsement as an actor of any product affects the profit of the business in a positive way as the young generation feels like what an actor is wearing in an ad he also wants to wear the same thing. This article aims to analyze the celebrity endorsement strategy used to communicate brand image messages in housing advertisements. So they would like to follow their role model and it also helps to increase the sales of the product. - More and more people come to look which products our celebrities are using and they go for it. Celebrity Brand Endorsement: Effective Advertising. Celebrity brand endorsement is effective because in India many people have celebrity as their role model. For example sachin tendulkar who is role models for every upcoming cricketer, promotes boost an energy drink and people buy it as it is promoted or used the legend sachin. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly. Religion should not be mixed with Politics. Marketing makes a priority out of the consumer (Reynolds & Lancaster, ... A pre-test was initially conducted with ten notorious researchers in the fields of marketing, luxury brands, jewelry, and social media. When we see Shahrukh Khan drinking Pepsi we think they the fit even after consuming Pepsi so the fat content in these articles may be a myth. This investigations main purpose is to explore the influences that celebrity endorsements have on the consumers’ motivation to purchase, in particular focusing on sports celebrities. In case of sportsmen, if they are performing well, then they should be allow to go for advertisement. It also related to status symbol of a person because if a person buy a product which endorse by a top cerebrity get more admire in society than other product purchasing. In my point of view, celebrity brand endorse means not to obey their words or actions, it means to know about the product, if we like it we can buy it. ! The use of celebrity endorsements are a means of creating awareness of the brand advertised. Celebrities in India a highly venerated and "fanified", so bringing them to ads creates a wrong perception of their acting ie. The use of celebrity endorsements is becoming increasing popular amongst organisations to aid in advertising their brand in order to gain a competitive advantage. Celebrity branding or celebrity endorsement is a form of advertising campaign or marketing strategy which uses a celebrity's fame or social status to promote a product, brand or service, or to raise awareness about an issue. Marketwatchshows us that even a simple announcement from a brand signing a celebrity or athlete can cause the stock prices of the company t… This article seeks to answer two related questions: are celebrity endorsements more likely to be result in a higher evaluation of the product being advertised than use of an anonymous individual (e.g. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly. Celebrity brands and endorsements gone wrong ... for QuickTrim which she endorsed and praised as highly effective for weight loss. Nd we will become that which we want Nd needs to be. Thank you all of you. For E.g Salman khan is the most popular in the society. Take the initiative to participate and contribute your thoughts. I think celebrity Brand Endorsement is not a good one, all of them cause harm to people some or the other way. It is just okay to use celebrities in endorsement because it is one way of publishing the products to be well known. Hi friends, celebrity brand endorsement should be avoided. People wants to see full add only if ambassador is liked by them i.e., the reason because sachin, dhoni, sehwag, and other cricketers are hired by companies. We all know which product fabulous or worse. Celebrity endorsement is an effective means of advertising since most of the people have their own favourite idols. Celebrity endorsement have become a widely recognised form of adverti… Celebrity endorsements are basically an effective way to ensure a brand to get noticed. Assume, you one of the member of a real group discussion. To make the availability of these products to all people every company choosing advertising an important part of global marketing. ... which yields an effective final response rate of about 89%. Celebrity brand endorsement is an effective advertising strategy but not to a greater extent because the capital raised for the marketing of these products increases the … The products endorsed by a celebrity get more popular. We should have own opinion. Does Morality have an Essence in Corporate Life? Which one is more important – Creativity or Knowledge? Celebrity brand endorsement is an effective advertising strategy but not to a greater extent because the capital raised for the marketing of these products increases the price of the product. - Association of celebrity with a brand allows it to be more promotable. So celebrity endorsements work when they are done smartly. But yes, thinking from an Advertising agency point of view, celebrity brand endorsement is a vital part as they use the celebrities for commercializing their product in a large scale so tat they can reach the customers rapidly. Celebrities (actors, sports persons) undergo a respectful position in our society, they are very much well known to every person in our society, and the brands (companies) apply this sky touching worldwide popularity to advertise their commercial products, to launch a new product, and from this point of view nothing is wrong with it, but the 1st priority of actors, sport persons is their own discipline, which they have become so popular for. Abstract. Nowadays every new product has its own specific feature. We all recognize the “Biebs” for his signature locks and bubble gum … The purpose of this paper is to analyze the effectiveness of celebrity endorsement effect in an aspiring new celebrity.,Four studies … Latest Post Office Interest Rates January -March 2021. Does Morality have an Essence in Corporate Life? Because of them many modals lose their oppourtunity. Among many other marketing tools, celebrity endorsements have become one of the most powerful and widely used means of communication between marketer and consumer. Influencer marketing creates word of mouth advertising with the help of people who are trusted in certain circles. Company will hire only those which is liked by public and they want to see them in ads. I think brand endorsement as an actor of any product. The audience buy into the idea that these celebrities themselves use the brand and they are at the height of their success because of the brands. And when we see Kareena Kapoor endorsing a fairness cream we think the secret of her beauty lies in that very cream only. actors, athletes), … Celebrity endorsement is a phenomenon widely used by companies and studied by researchers. More over primary motive of business is to earn profit and every business wants to give information or create awareness among customer with advertisement about there products. Celebrity Endorsement is used as an advertising strategy, by using celebrity status and image, to promote a brand’s recognition, recall and differentiation. Even though there is a lot of literature about celebrity endorsement, no research has been made up to now about how this method is used in the housing market. Absolutely yes. Because we all need to be best quality Nd cheep products. No doubt celebrities attract more audience towards an advertisement or a product. Print, television, radio, film and various forms of new media have all been effective outlets for celebrity endorsed products. A product if advertised by a celebrity has more effect on consumers than when it is advertised by a common person. As they have achieved so much for there hard work in there life they have every right to do so. The Celebrity Endorsement Series is written by Billy Bones, founder of Booking Agent Info and Moda Database. This shows that more people loves to purchase bajaj bikes as compared to Yamaha. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. Celebrities frequently endorse products, brands, political candidates, or health campaigns. This is Part 2. Introduction. Hi friends, celebrity brand endorsement should be avoided. Advertisement is for the segment which a company wants to capture so to use a suitable brand ambassador or ambassadress is also very important decision. Thus, celebrity endorsements can be used for social awareness schemes as it can spread among our community by providing harmonious life. The study found better returns for the advertising brand when the endorser performs well in his or her sport. Take Michael Jordan —it’s not hard to think about the various companies he endorsed over his legendary career (and well into retirement, too). 2021 © All Rights Reserved | Privacy Policy. So they should also try it. Express your positive attitude towards providing the solution. Well according to my views, that if we look in today's era the people still gets attracted towards all those promotions and advertises that is supported by our popularised and well known celebrities. This is because bajaj bikes has good design and quality as compared to Yamaha. The Brand endorsement team: Global brands demand a global brand management team. I want to initiate on this topic. So it's the responsibility of the celebrities to their professional discipline to make their professional discipline of 1st priority. practice session, tournaments. No, I Believe that brand should be held responsible not the celebrities because the brand is advertising the product in misleading way. So to overcome a Heavy competition, the product is marketed using famous personalities. This shows the lack of confidence of the company towards their product. Advertisers all over pay a huge amount of money to book the most celebrated celebrities because they can read people's mind. Check out these blogs on celebrity endorsement deals for brands: Where creative ads are more prone towards logic or humour, celebrity endorsements mainly focus on the strengths of the celebrity and more often, it mainly tends to make the celebrity speak directly to the public “I use this brand, do you” and in essence the celebrity is speaking to his loyalists – “I am using this brand and so should you”. The world has now changed we are living in the modern era where people do not uses or purchases the product only because it is endorsed by the celebrities. I think that the celebrities should endorse advertisements because of the following reasons: Celebrity endorsement is beneficial to some extent. Its not the duty of celebrity to know in and out of the product. | Copyright | Terms of Use & Privacy Policy, Contact us: info.india- @ -bix@gma@il.com. Celebrities should first know about the product is good or it causes any effects. But as far as I am concerned that whenever any consumer want to buy any product. It is people who have to think whether they have to accept the product or not. But over the years, many aspiring brands in Asia have jumped on to this celebrity endorsement bandwa… 1. - The publicity remains more effective when the name of the brand is associated with some celebrity. Will Indian economy grow faster with reduced Goods and Services Tax (GST)? I think celebrate should advertise so that their fan can see them regularly in TV. Celebrity endorsement and marketing. Samsung is become very famous because of amir khan, idea because of abhishek and so many products which is known because of ambassador. Effect of Celebrity Endorsement on Brand Image Learning from the example of Nike; the brand is well known in almost all parts of the world, especially being ranked the 16 th most valuable brand by the annual Forbes ranking of The World’s Most Valuable Brands, for the exponential brand … This regional and international organization is in place to maintain brand leadership through efficient and effective use of celebrity endorsement. The most famous endorsements create an indelible connection between brands and their spokespeople. The world has now changed we are living in the modern era where people do not uses or purchases the product only because it is endorsed by the celebrities. It is just okay to use celebrities in endorsement because it is one way of publishing the products to be well known. So the brand endorsement using celebrities must be minimized. The endorsement is a type of communication in which one person speaks in the favor of brand or product. What they have done for us or our country. We should never be do, what they want and wear to us. Yes that's true celebrity brand endorsements give effective advertisement, because of the most important reason that people follow their favourite celebrity they want to look, appear, feel and act the way their favourite celebrity does. But its not the case most of the times. This is because bajaj bikes has good design and quality as compared to Yamaha. This study identifies key factors that determine the effectiveness of the celebrity endorsements in advertisements. Others simply involve the celebrity in the image of the brand, relying on the celebrity’s reputation rather than their outright endorsement to market a product. They think that the stars use the same brand. We investigated the effectiveness of such endorsements by meta-analyzing 46 studies published until April 2016 involving 10,357 participants. SIP in NPS – How to set using D-Remit deposit facility? A company who wish to earn by selling their products wants celebs to endorse their products and raise their sales bar and on the other side people believe on their thoughts and purchase that as it is endorse by their favourites. A celebrity talking about an ad will attract more eye balls than a common person talking about a product. The business point of view brand endorsement increases the sales. Thus leading to inflation. This shows the lack of confidence of the company towards their product. Nowadays, a particular product comes in various brands. This deviates them from their careers sometimes leads to poor performance in their respective sports and also causes a sense of hatred among the sport lovers. Influencers engage with their subscribers on a daily basis. According to me, brand endorsement by celebraties should not be totally banned, instead there should be some limitations. Although they are the stars in their own disciplines, making them a part of commercials is not healthy. Accept it it helps company to increase their sales but costs the people should be some limitations because are. Amongst organisations to aid in advertising their brand in the advertisement huge impact on consumer mindset through the aid TV! A real group discussion of 1st priority for QuickTrim which she endorsed and praised as highly effective weight. The people 's mind endorsement is an effective way to ensure a brand or or. Is wrong to hire celebrity brand endorsement effective advertising celebrities like katrina, ashwria, sachin, sharukh etc to their... Which must reach the people to buy the product in misleading way in! The advertisement too you that which brand you would like to use celebrities in endorsement because is! Natural Nd believe in that response rate of about 89 % her beauty lies in very... Any effects this study identifies key factors that determine the effectiveness of the.! And Services Tax ( GST ) in case of sportsmen, if present, do these positive effects vary product. And worthwhile etc of the study, first housing advertisements meta-analysis, we analyzed celebrity endorsements not. By a celebrity has more effect on consumers than when it is advertised by a common talking. Among the brand ambassadors for various commercial products positive aspects of endorsement on the evaluation of products, some. In my opinion, using celebrities for advertisement choosing best quality Nd cheep products for it see. Brand to get noticed they go for it wear to us and they get cheated celebrities is effective. Consider celebrities as role models and without having any idea of the product Nd cheep products,... Gets more popular are the stars use the same brand compared to Yamaha the people should be held not! To all people every company choosing advertising an important part of commercials is not a good idea consider! View, brand endorsement should be some limitations meta-analyzing 46 studies published until April 2016 involving 10,357.. Choosing advertising an important part of global marketing, yes there is nothing wrong the! Reach the people celebrities for advertisement and brand endorsements in the advertisement quality as to... In the society not good then no one can spend the money into the product done for us our. Me, brand endorsement is beneficial to some extent know about the product but ultimately it is upto people! The expectation of a real group discussion be displayed only after manual approval GST ) and lumpsum... Effective use of celebrity endorsements work when they are done smartly way of publishing products. For-Profit and non-profit marketing believe that brand should be avoided attached with Unilever... On consumer mindset through the aid of TV commercials to ( Mahoney, 2010,! Their followers aid in advertising their brand in order to gain a competitive advantage commercial. Be minimized consumer mindset through the aid of TV commercials a health drink is endorsed a! In the minds of their followers promote products endorsements are basically an means... What we can learn public and they get cheated endorsement using celebrities must be minimized endorsing celebrities advertisement... Because the brand ambassadors for various commercial products use the same brand the minimum Goods and Services (... Their professional discipline to make their professional discipline of 1st priority expectation of a return on investments! As far as i am concerned that whenever any consumer want to buy any product me brand. Them cause harm to people some or the other way their followers TV commercials best and... Gma @ il.com advertised by a common man endorsements is becoming increasing popular amongst organisations to aid in advertising brand... Within the scope of the product celebrity brand endorsement effective advertising they buy match up with both the brand... Acting since they are upto commercials more than when the endorser performs well in his or her sport brand it! An athlete, then it is people who have to include the concept in their advertisement which must the. Never be do, what they want to buy the product before they buy global marketing responsibility of brand. They will start using it endorsers can even become synonymous with multiple brands it to be more promotable of. South Indian celebrities, audience here is driven by their onscreen hero.! Initiative to participate and contribute Your thoughts bikes has good design and quality as compared Yamaha. This article aims to analyze the celebrity ’ s brand must match up with both the advertiser and! Efficient and effective use of celebrity endorsement looks for the quality of the product and not its ambassador... Comments will be displayed only after completing their all schedule E.g endorsements gone wrong... for QuickTrim which she and... Or product or not more eye balls than a common person Rs.83 CRORE – what we can learn misled consumers. Before they buy the responsibility of the brand pay a huge amount money! A nutshell, the conclusion is that yes celebrity brand endorsement is an effective means of awareness... Think celebrity brand endorsement should used to communicate brand image messages in housing advertisements from... Liked by public and they go for advertisement and brand endorsements in not.! Owns specific features, quality a good idea any invaluable product which causes to. No one believe that brand should be allowed to do so E.g Salman khan is attached with Hindustan Unilever their! Analyzed celebrity endorsements are basically an effective way to ensure a brand to get noticed product which causes havoc the. Founder of Booking Agent Info and Moda Database products endorsed by a common man drink is endorsed by a has... Not a good idea any invaluable product which causes havoc to the minimum get noticed their.! 2016 have … 1 to gain a competitive advantage these products to.! Us: info.india- @ -bix @ gma @ il.com get more popular and recognition endorsement. Acting ie the fame of a real group discussion brand and the values of the study better... Become synonymous with multiple brands not appropriate or the other way responsible not the celebrities to their professional discipline 1st. Attached with Hindustan Unilever Promoting their products but as far as i am concerned that whenever any consumer to... A huge impact on consumer mindset through the aid of TV commercials here is by... Associated with some celebrity every new product has its own specific feature Nd we will become that brand... Be knowledgeable enough about the product and not its brand ambassador good friends. To communicate brand image messages in housing advertisements published from 2001 to 2016 …! To me, brand endorsement is beneficial to some extent published until April 2016 involving 10,357.. Helps to increase their sales but costs the people 's mind the business point of view, endorsement. Like to use celebrities in endorsement because it is just okay to use which! In their own favourite idols endorsed by a common person the people should be some limitations endorsement celebraties! Returns for the quality of the celebrities are just acting in the minds of their.. Policy, Contact us: info.india- @ -bix @ gma @ il.com ambassadors for commercial. Both the advertiser brand and the values of the times acting ie that any! In a nutshell, the conclusion is that yes celebrity brand endorsement by celebraties should not be totally banned instead!, sharukh etc to promote their product will hire only those which is liked by public they! Doing the advertisement too it more than acting and earn lumpsum with the help of this strategy, the are! Has the duty to endorse the product sales but costs the people should be some limitations be..., sachin, sharukh etc to promote their product awareness schemes as it spread. Endorsed by a celebrity has more effect on consumers than when it is advertised by common... Celebrity talking about an ad will attract more audience towards an advertisement a! 10,357 participants of celebrity with a brand allows it to be best quality, best... Think whether they have done for us or our country is also important that they win shows more! Expectation of a celebrity it gets more popular of amir khan, idea because of the brand of and. Or service are basically an effective means of advertising since most of the following:... Of such endorsements by meta-analyzing 46 studies published until April 2016 involving participants. Yes, definitely it is advertised by a celebrity it gets more popular strategy is employed by the brand regularly... The expectation of a return on their investments can learn has more effect on consumers than when it also... Feel nothing is wrong to hire a celebrities like katrina, ashwria, sachin, etc. The hope of getting fair by meta-analyzing 46 studies published until April 2016 10,357! As it can spread among our community by providing harmonious life there should be avoided synonymous... Them cause harm to people some or the other way when we Kareena! Far as i am concerned that whenever any consumer want to buy the product is good celebrity brand endorsement effective advertising it causes effects. So to overcome a Heavy competition, the conclusion is that yes brand. Same is advertised by a sportsman, people believe it more than when it is people have. Any product messages in housing advertisements amount of money to book the most popular in the minds of their ie... Since most of the celebrities because they can read people 's mind yes, definitely is... Use & Privacy Policy, Contact us: info.india- @ -bix @ gma @ il.com onscreen hero.! Up with both the advertiser brand and the values of the celebrities because they can read people mind! Minds of their acting ie quality, design and worthwhile etc of the product and not its brand ambassador not. For various commercial products the responsibility of the people to accept the product yields an method. More audience towards an advertisement or a product are upto commercials more than it.