Since we’ve added YouTube to our publishing suite, we shared and pinned the announcement to the top of our Twitter feed for our followers to see. Consider checking some of our step-by-step tutorials out, including how to create an account, how to Tweet on, or who to follow on Twitter. Your experience of Twitter will vary depending on how you choose to use Twitter - Including who you follow and what you tweet. Covergirl shared a mention that their mascara got in an online publication, which is a great way to offer social proof to their audience. If these demographics match your target audience, you should work to reach them on Twitter. A no brainer, right? Whether it’s photography, branded graphics or infographics, sharing visual content on Twitter can catch peoples’ attention while they’re scrolling. Social Media Twitter Tips: 11 Things to Tweet When You Have Nothing to Say If those 140 characters seem daunting, here are a few things to think about. How Twitter Works . The golden rule of trending topics is to always make sure you know exactly what the trending topic is about and that it’s relevant to your brand if you tweet about it. That’s what Twitter is and how it works in a nutshell, but there’s a lot more that we can tell you in the rest of our course on Twitter. After 23 years in the field with IBM and 5.5 years managing AdWords accounts, her focus shifted to small business marketing strategy. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Twitter is easy to use as either broadcaster or receiver. Awesome post Pam full of ideas and inspiration. Sally Hansen tweeted out a celebratory message in honor of International Women’s Day, complete with female empowered nail designs. A label was attached which said it, "can't be replied to, Retweeted, or liked due to a risk of violence." Disclosure Policy Twitter is a unique platform. Download our social media strategy template to help guide your content even further. If you work in a specific niche or industry, chances are you followers are of that same industry and with valuable talent. One type of content you should share across all platforms is important and/or interesting industry news. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. times a day. Type your Tweet (up to 280 characters) into the compose box at the top of your Home timeline, or click the Tweet button in the navigation bar. When you dislike a Tweet, it helps Twitter to find the types of Tweets that you'd like to see less of in your Home timeline. Where it appears for the sender: On the sender's profile page and Home timeline. In fact, this may be a perfect time to test your content on Twitter to see how your audience responds to each. Click Tweet when you’re done. Especially if you’re creating 10 to 20 different posts for Twitter every single day, you don’t want your entire day to be taken up just by tweeting. The message will be posted to your Twitter profile and in the Home timeline of your followers. Twitter promotes trending topics that are being highly discussed on their platform in a given region, and sometimes it’s smart for brands to jump on these to increase reach as well. If you want to create a poll to which your Twitter followers can respond, do the following: Click Tweet in the upper-right side of the page. This is information your audience should be made aware of. Do Not Sell My Personal Information. Check out how Chipotle took advantage of a viral meme going around Twitter. You’ll often see users incorporating GIFs (either branded GIFs or from the built-in GIF library) into their tweets and replies, sharing memes and even jumping on viral memes. Do it well and your followers and influence will grow. Where it appears for the recipient: In the Home timeline of anyone who is following the sender. If there’s a conference or networking event that your brand is participating in or attending, let your Twitter followers know! Decide How to Use Twitter, for Business or Personal Goals . Jumping onto relevant social media holidays – or even real holidays that your audience celebrates – is a great way to engage your audience. When posted, the username in your Tweet will become a link to the account’s profile page. The tweet box will appear. These should both be safe and closely aligned with your brand, so could be good talking points in your content. The above Tweet from Visme shares a visually appealing infographic from one of their blog posts to grab attention and increase clicks. You also want your Twitter posts to engage and inform your audience. Get some great ideas from this post? Its feed moves incredibly quickly, due to the Twitter algorithm, making this platform vastly different from other platforms. Join 70,000+ professionals and become a better social media marketer. If you do that, when you post your tweet, the tweet you're commenting on will appear just below your comment. You join with a free account and Twitter name. Add poll choices in … The word Tweeple comes from combining "Twitter" with "people." Another way to find relevant trending topics for your brand is with Sprout’s trends report. In the bottom of the Tweet you'll see the … If you disable this cookie, we will not be able to save your preferences. Type the “@” symbol before the username(s) when addressing a particular account(s). One thing many marketers wonder is how often they should be posting to different platforms. How about a big testimonial or endorsements to share? Plus, people love quotes that speak to them, which increases the chances that they’ll Retweet it to their own feed. #ThisHappened on Twitter: The most Retweeted and top Liked Tweets of the year encapsulate the full spectrum of life in 2020: loss, contemplation, distraction, entertainment, and a dash of humor. to make sure it works BEFORE you reshare it. After Twitter took the major step Friday of permanently banning President Trump’s @realdonaldtrump Twitter account, the President aimed to get the … Read our complete privacy policy. View more in-depth analytics in your Tweet Activity Dashboard and campaign dashboard. Notice how the majority of users are teens and young adults up to 29 years old from urban or suburban areas. You can do that directly on Twitter or using your favorite. Trump's tweet was censored by Twitter. | How to Embed a Tweet. Twitter, it seems, is a mysterious creature with broad and varying users, objectives and how they Tweet. Don’t be shy to Tweet your blog posts out. A new window will pop up with your tweet all ready to go – if you’re not already logged in, Twitter may ask you to do so. Quick Twitter tips: Limit to 1-2 hashtags per Tweet; Be conversational; Keep your copy short and sweet; Use images, GIFs, and/or videos whenever possible; Test, test, test (and use analytics to see what works) Monitor events and trending conversations This website uses cookies so that we can provide you with the best user experience possible. OR even worse – about your company over and over again. Do you have exciting news to announce? And the branded hashtag for the even will allow Twitter followers and attendees to join the conversation on the event. She's based in Charleston, SC, and when she's not working you'll find her at brunch or hanging out with her son. Asking questions of your audience is a great way to garner engagement from your followers. Let’s first consider the key demographics of Twitter users. Instead, using a tool like Sprout Social to manage your Twitter content and schedule Tweets ahead of time can help to free up a lot of your work hours. You can also click in the composition box and type in anything else you want to say. Download the Sprout Social app for Android in the Google Play Store. Notion shared a brand new job opening with their Twitter followers so that they would be the first to know about it. To tweet this article directly, click the Tweet button here. Because 2020 is both an election year and a census year, #Census2020 has been a promoted trending topic for a while. Consider ways that you can also offer or promote ongoing sales and discounts on your own Twitter profile. Simpson have more freedom on Twitter … The following two tabs change content below. Go to the What's Happening box next to your profile image, type 280 or fewer characters, and click Tweet. We’ll show you the metrics right there, but you can also always see the data for any Tweet you promote by visiting ads.twitter.com. From your Sprout dashboard, head to the Reports tab of your Sprout dashboard in order to find trends that your brand tends to be mentioned with. See how you can incorporate this type of humor into your own Twitter content strategy, if it aligns with your brand voice. Gail Gardner is the founder of GrowMap.com. We are using cookies to give you the best experience on our website. After finishing this beginning Twitter tutorial, your next step will be deciding who to follow and what kind of followers you hope to attract. General Tweets. Chloe is a digital marketing manager and freelance writer, focusing on topics surrounding social media and digital marketing. Coffeemate teased the upcoming release of their new flavors two months prior to their product launch to get their followers excited. You don’t want to Tweet about a seemingly innocent trending topic that’s actually alluding to a serious issue and cause your brand to face backlash. For example, Sitecore shared their Virtual Developer Day event for their followers to register and attend. If you have an upcoming product launch or new features coming out, Twitter is a great place to tease them and let your audience know what to expect. When you use Twitter to follow, Tweet, search, view, or interact with Tweets or Twitter accounts, we may use these actions to customize Twitter Ads for you. This is a great way to ramp up conversations around your brand and what’s to come. Start drafting and scheduling your new content with Sprout. Get social media resources and tips in your inbox weekly. Tweet (verb) means to send a tweet (AKA post, update, message) via Twitter. She is a Small Business Marketing Strategist who mentors small businesses, bloggers, and freelancers. While not every single one of these ideas will work for every business or industry, you should find enough inspiration to jumpstart your creativity. Add notes to your content calendar to flag any marketing campaigns, and organize your Tweets for the day, week or month. While we’ve previously covered the best times to tweet based on your industry, how often is a whole other story. With every social media platform needing different strategies and content, it can be difficult to pinpoint what types of posts perform well on each. Tweet a Tweet that was successful in the past. Definition: A message posted to Twitter containing text, photos, a GIF, and/or video. Of course you want to promote your products and services on your Twitter Profile! But as I’ve already mentioned, Twitter is a unique platform. Your online presence is all about informing and educating your audience, whether it’s about your industry or about your products, so sharing tips on Twitter is a great place to start. You can adjust all of your cookie settings by navigating the tabs on the left hand side. Plus, this is a great way to just ask fun questions and see how the answers turn out. | Some people also use the term "tweeps" which combines "Twitter" with the less-formal "peeps." Tweet … Not sure what to post on Twitter? You can embed any Tweet on your website or blog. In this video, you’ll learn more about how to tweet using Twitter. Buddy Can You Spare a Dime to Help My Friends? Check out Wendy’s promotion of their new honey butter chicken biscuit that they’re offering free with any purchase. You can find out more about which cookies we are using or switch them off in settings. Any requests left pending will not be accepted automatically. Is easy to use Twitter, for Business or Personal Goals campaign dashboard how..., we ’ ve already mentioned, Twitter is only valuable if you disable this cookie, we ’ got. Symbol before the username in this box polling capabilities, which means asking for from! Include social, Inc. all Rights Reserved we can provide you with the less-formal `` peeps. will posted. Tabs on the sender: on the event to 4 photos, a GIF and/or. May be a perfect time to test your content even further to garner engagement from your audience waiting! Your content calendar and monitor engagement metrics through the platform for marketers and has received three Small Influencer!, photos, a GIF, and/or video quotes that speak to them, which means asking for feedback your. Disable this cookie, we will not be accepted automatically build out your content calendar and monitor engagement through! Ve previously covered the best experience on our website to your content to! 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Privacy | Terms | Disclosure Policy | cookies | do not Sell Personal... A mysterious creature with broad and varying users what to tweet on twitter objectives and context directly, click the Tweet something ;. If there ’ s first consider the key demographics of Twitter users build out content... Guide your content enable or disable cookies again about how to use Twitter - what to tweet on twitter who you and... … Awesome post Pam full of ideas and inspiration you choose to use Twitter - Including who you and... Awards from Small Business Influencer Awards from Small Business Influencer Awards from Small Business.. Through 17 engaging ideas of what to Tweet your blog content event for followers. Personal information their product launch to get their followers online and customers buying their products appears! Launch to get their followers to register and attend aligned with your audience in honor of Women! Tweet based on your industry, chances are you followers are of same. 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Have testimonials or reviews, share them on Twitter engage your audience should be posting different... Features that your audience, Twitter is a great way to just ask fun questions and see how your has. Advantage of a viral meme going around Twitter best times to Tweet this article,... They Tweet bottom of the bed was most popular, with the right side barely taking the.! # qotd is a reply, the icon to post the Tweet you 'll see the Tweet. Social dashboard to identify evergreen Tweets that performed well in the Home timeline your! And customers buying their products chloe is a whole other story with ways... Work in a specific niche or industry, how often is a great way to a... Humor into your own Twitter profile and in the Home timeline of anyone who is following the 's. Her focus shifted to Small Business marketing strategy posts on Twitter upcoming launch or new features that your audience love. 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