Joshuah, Alvin and Wesley then went on to win the top prize of $3,000 and their short film "Chiak" was also screened in all Golden Village cinemas islandwide for two weeks. Through communication, both communicator and receiver enter into a mental agreement. There will be opportunities for learners to take on the role as a media content strategist to perform the key job functions in acquisition, scheduling, promotion and evaluation of programmes, with the aim of maximising viewership, listenership and airtime revenue. It equips learners with the necessary skills for writing feature stories, magazine programmes for TV, and copywriting for advertisements. You Can Also Check: Forms of Communication. Fundamental psychological principles will be applied to increase students’ understanding of how media communication affects the way the user perceives, interprets and responds to the confluence of media in our society. Books and Magazines 2. During the 21-week training, learners are expected to conceptualise, develop and pitch ideas to lecturers before producing their assigned projects. Televi… Our Diploma in Mass Media Management (DMMM) students stole the limelight at the Media Publishers Association Singapore (MPAS) Awards 2017 held on 26th September. The learners’ performance during their attachment is graded. Learners will also learn about the various areas of the law, such as the law of contract, the law of agency, the law of sale of goods and the law of intellectual property, which are essential in regulating business activities in Singapore. Define - Communication, Mass communication, Mass Media, Culture Communication - It refers to a message which has been originated from a source /sender who send or rather encodes the data which is then received by and decoded by the target/receiver.In simple words it is the process by which humans send and receive information amongst each other. The webinar sessions, conducted via Zoom this year, is a second-year partnership between SBM and AAA and was attended by media professionals and students from some 20 countries around the world. For example, think of the way you made use of to access to this information. Photography: Theme based photography always portray a message on each of their photos. They will be taught basic TV production grammar and be required to apply them in film and video projects. This brochure highlights the advantage that NYP gives to our learners to bring out the best in them. For centuries, the public relied on newspapers to provide them with the latest in current events. Learners will also develop a total business plan encompassing feasibility studies, environmental research and analysis, marketing, operations and financial strategies. Learners undertake practical project work under the supervision of lecturers and learn to apply the various concepts and knowledge acquired during their academic training in the first two years. Public relations: They are basically managers who decide which news or contents to go to mass media like Papers and TVs right after producing the advertisement or news. Magalie D. is a Diploma holder in Public Administration & Management from McGill University of Canada. eval(ez_write_tag([[580,400],'mgtblog_com-medrectangle-3','ezslot_1',111,'0','0']));What would you tune in to if you don’t have the Internet or TV? Mass Communication: definition and functions. Channels of communication cover radio, broadcast television, social media, and print media materials. Still, FM Radios are being popular and people listen to them a lot these days). Radio (Even in war of some country, the military officials sent alerts to remote areas via Radio. Financial management is an important aspect of every business and is vital to its success. This module explores the impact of media and emerging media technologies on the consumer across various mass media platforms. eval(ez_write_tag([[250,250],'mgtblog_com-box-3','ezslot_0',110,'0','0']));We use mass media sources when listening to music on the Internet, watch TV programs, or watch news programs on TV. Learners will develop the capability to use and practice audience-centred persuasive and professional language in presentations and writing including for new and social media environments. The mass communication career field encompasses writing, editing, broadcast, online media, public relations and more. Law is a useful tool for describing and defining these expectations of the parties to the relationship. MA Mass Communication is a Postgraduate Mass Communication course. Journalism While it is true that newspapers and some other print media have seen a precipitous decline, there will always be a need … Then, just before the beginning of the 20th century; radio emerged as the relevant source of mass media. There will be opportunities for learners to apply knowledge of the unique characteristics of these media, the trends as well as the impact of digital technology on these industries. The first music video features Nathan Hartono and Defence Minister Ng Eng Hen in the studio singing an original composition by Glen Wee titled “We Are the People.” The second video entitled “Stand Tall” written by Shabir, featured SAF Music & Drama Company (MDC) Dancers at several locations on the Nanyang Polytechnic campus. Learners will be taught the basics of consumer behaviour and how to capitalise on media consumption habits to maximise the effectiveness of their marketing plan. All rights reserved. eval(ez_write_tag([[468,60],'mgtblog_com-box-2','ezslot_4',119,'0','0']));Mass Media is defined as the means to communicate with the general public. Learners will also apply hands-on training in computer applications for design concepts and layouts to create a digital publication. How Long Does Shipping From The UK To US Take. Both mass communication and mass media are generally considered synonymous for the sake of … This module provides learners with an understanding of the core concepts of marketing and other marketing management philosophies in the media industry. There will be opportunities to practise and experience the key stages of Design Thinking, such as problem-identification, need-finding, idea-generation and prototyping, as learners apply the various tools and testing methods through collaborative learning. They are clearly well trained and disciplined and demonstrate a keen readiness to be media practitioners.”. Through honing your business and entrepreneurial acumen, SBM will prepare you to be a dynamic, innovative, and enterprising professional, ready to take on the innumerable career opportunities in a global economy. MBA Media Management is a full time 2 years course at postgraduate level with specializations in certain fields such as television and print media.This course trains the students to become good leaders in the field of media management by training them with efficient management skills in the respective field of interest. Learners will have an opportunity to conceptualise, produce and manage an effective digital campaign. Give an overview of the magic bullet theory of mass communication Describe beliefs regarding the effect the media has on its audience 9 Lessons in Chapter 2: Models & Theories of Mass Communication Mass communication is the term used to describe the academic study of various means by which individuals and entities relay information to large segments of the population all at once through mass media. Hi, I would like to tell you that there is not much difference between the two. Learners are expected to conceptualise, research, script, edit and package their own news and feature stories. In this module, learners will understand how the Singapore legal system works to resolve disputes in the business environment. They also got to rub shoulders with Wimbledon champs past and present such as Marion Bartoli, Richard Krajicek, Daniela Hantuchova amongst others. Learners will experience the collaborative production process, including conceptualising, researching, scripting, sequencing, and visualising. Mass Communication involves a person, an organization, or a group of people sending messages through a channel of communication to a large audience. Social Media: Social Media websites like Facebook, Twitter, TikTok, YouTube, Instagram and LinkedIn are the mainstream ways (new media) these days to reach out to mass public of a specific or broader region. If you are interested in this course, learn more about its entry requirements and our admissions exercises. Mass communication is a process in which a person, group of people, or an organization sends a message through a channel of communication to a … Master’s degree programs in media and mass communication programs introduce students to the foundational theories and concepts behind exchanging information and messages on a large scale, including research methodologies used across communication-focused disciplines. Mass Communication is a medium of dispersing information to a large number of people. Advertising that encourages purchasing behavior: The advertisers or sponsors actually controls the message here about which and what to spread on to mass people. To provide you an all-rounded education, NYP offers General Studies Modules (GSMs). This module gives learners an overview of the principles and concepts of multi-camera studio production. In November 2017, four DMMM students were awarded the first ever NYP Industry Scholarship thanks to our partner Fox Networks Group (FNG). Each party to the business relationship brings to it a set of expectations with respect to what he or she will give and get. Magazines (Unlike newspapers, people love storing Magazines and Tabloids on their drawing room. They were invited to the exclusive pre-Wimbledon WTA Party and worked in the Fox Sports Asia studio alongside hosts Jason de la Pena, reporters Nikki Muller and Michelle Holland. Media management is related to marketing in digital platforms or the field of mass media. But if you want to get clear and more innovative knowledge about mass communication, then definitely this blog is for you. Broadcast media transmit information electronically via media such as films, radio, recorded music, or television. Why study Mass Media - Media Management, Promotion, and Sales? Read the full article on The Straits Times here. Mass Communication: Definition. Books (paperback) or E-Books: Books are widely spread and ebook is way more advanced stuff to spread a message that people will read carefully and thus such information or message sticks to the people’s mind. Chase ATM Check Deposit Funds Availability – How To Check It? Learners will learn to write the scripts required for such presentations. What the world or the general populace may be able to see from just one end is nothing but glamour whereas it’s a vast ocean into which several streams come and merge. Many of our graduates have also received advanced standing for admission to degree programmes at well-known universities. Mass communication is a broad field that includes photography, filmmaking, journalism, advertisement, public relations, content writing, blogging, and print media, among others. The Diploma in Mass Media Management is for you if you love content and creativity, and aspire to join the media industry. They both play vital roles in establishing relationships and communication across a broad spectrum. Yes, before the advent of the Internet and TV, masses used to tune in to Radio programs for their news sources. Learners will be guided to explore commonly used features on these software using a variety of scaffolded exercises. About this Course It will give the students an insight into the management business legal and financial aspects of media apart from imparting of mass communication like print, Electronic and other social media. What Are The Best Relationship Mapping Tools For Business? Learners will be trained on the principles, concepts and strategies of digital communication through digital storytelling techniques. They will also have the opportunity to direct different programme genres, including news, magazine and music programmes, and talk shows. There was a time when people use to switch on the radio for listening bulletin information or pick up the newspaper for reading daily headlines and information to know what is going on in the world all-around with a cup of tea in their hand. The module will also focus on critical skills that every PR practitioner needs to know, such as planning a PR campaign, cultivating relationships with the media and crisis management. “For me, the experience was exhilarating because as the Floor Manager, I had to ensure that everything on the studio floor was up to speed as there were many speakers during the sessions. You have most likely used the Internet to gain access to this Web page. It can be written, broadcast or spoken. The module will also teach learners advanced post-production techniques which are commonly used by the media industry. This module also examines traditional topics of media psychology (e.g. And for the business people, they might have to find other ways to reach to each individual of this world – which is somehow seems impossible. This module focuses on interviewing and storytelling techniques, the creative writing process, self-editing and publication. Learners will be trained in the use of various technologies and equipment and taught the processes necessary for various stages of studio production. Learners will have the opportunities to analyse case studies of media operations on both local and international levels. In addition, learners will have the opportunity to apply sales negotiations in the buying and selling of programmes. Be trained to use the latest equipment and software in our state-of-the art NYPTV Studio@D1 and Media Hub, and work on exciting industry projects with companies such as A+E Networks, Disney, Turner Asia Pacific and Mediacorp. Well, if the Mass Media and Communication system were not there; we would be in dark in 2020. Mass Communication is a medium of dispersing information to a large number of people. They won the Student Project of the Year Gold Award for their digital publication “Catch”. Your email address will not be published. That forced me to be extra diligent in all aspects of my job ,” he said. GV25 Film Shorts, is a filmmaking competition launched by Golden Village in celebration of their 25-Year Anniversary. They beat some 200 other contestants who were whittled down to eight and made pitches to the judges. Mass Media and Mass Communication are two important aspects of communication . “Catch” is part of the Teaching Enterprise Project (TEP) facilitated by DMMM. Required fields are marked *, Mass Communication Examples: Mass Media Communication Channels. Bottom Line In this article, I discussed the most important aspects of mass media and mass communication. The most fundamental objective of mass communication is to provide information … Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333). Mass media refers to the technologies used as channels for a small group of people to communicate with a larger number of people. web, print, video, social media), as well as how to leverage those messages to target specific audiences. Mass communication is the process that begins when someone observes what is happening, analyzes and interprets that information and transmits it to an audience through a variety of media. The Diploma in Mass Media Management is for you if you love content and creativity, and aspire to join the media industry. She shares management tips here in MGTBlog when she has nothing to do and gets some free time after working in a multinational company at Toronto. Mr. Loh Aik Khoon, Head of MDC said, “It was a great pleasure working with the DMMM students. Media is the communication outlets or tools used to store and deliver information or data. Learners will learn to identify, assess and develop new or improve on existing business ideas, as well as plan, implement and manage these business ventures profitably. In today’s workplace, there is a need to introduce learners to news writing and reporting for the digital age – web, social media and broadcast. This means they will complete their internship stints at FNG and will get to experience first-hand what makes the international broadcaster tick. The term refers to components of the mass media communications industry, such as print media, publishing, the news media, photography, cinema, broadcasting (radio and television), digital media, and advertising.. The two songs, one in English and another in Tamil, are part of the album commemorating 50 years of National Service NS50. In today’s media landscape, employers are looking for graduates who understand the audience needs for different media platforms such as terrestrial TV, pay TV, radio and new media. In addition, learners will learn digital information skills to conduct business research and effective oral communication principles to translate key messages and findings in business documents into clear presentations. It also teaches hands-on skills like video and audio editing to prepare learners for the broadcast industry. This module provides learners with an introduction and overview of the media industry, the key players within the industry, and the entire spectrum of activities within the media business. The term is not limited to only journalism but spreads its branches to various other media fields including newsgathering and reporting, film direction and production, event management, public relations, advertising, corporate communication, and the list … Learners will be exposed to Adobe Photoshop (image retouching and compositing software), Adobe After Effects (motion graphics and video effects software) and Adobe InDesign (desktop publishing software). It provides succinct information on how our strong industry connection, our NYP fam culture, holistic programmes and facilities prepare our students for work and life – with a well-rounded education. They will experience and understand the challenges and recovery issues faced by entrepreneurs through research, case studies and sharing sessions. What is Mass Communication & Media? B.B.A. Participating organisations will provide a detailed training programme, which may include project assignments and/or rotational on-the-job training. They will learn to present the news and deliver a ‘live’ report at the scene where the news is taking place. It was the original platform for mass media before the evolution of radio, TV, and the Internet. As part of their industry project, DMMM students produced two music videos for songs from an album released to salute the contribution of national servicemen. In a world that is becoming more volatile, uncertain, complex and ambiguous, employers value graduates who can independently innovate and develop solutions that meet the needs of its users. The following are common examples. Old Media . What is Journalism and Mass Communication - The world of media seems to be offering name and fame to myriads who enter the workforce, however, it’s not as easy-going as it may seem. In today’s media landscape, the skillset to understand and generate new insights about your business environment is an important competency. Most common platforms for mass media include: Mass Media has evolved significantly over the past few hundred years. So you see, whatever we are talking about right now and how we think about the world and the lifestyle of people from every corner of this world; are actually the results of Mass Communication. In this module, learners will acquire people management skills to become effective and efficient managers. In this module, learners will acquire the principles and practices required to strategise media contents effectively in different settings. Learners will understand the landscape surrounding the media industry, its development, the institutional arrangements and related media management principles. In this module, learners will acquire a basic understanding of the different types of print/digital media, namely newspapers, magazines and books, and how each type has evolved to where it is currently in the digital landscape. Communication and interactive skills are considered very important and necessary to maintain good relationships with clients all over the world and in fulfilling various projects. Through a combination of prescribed and elective inter-disciplinary GSMs, you will gain interesting, practical knowledge that can be beneficial to you as you prepare for the world of work and life after graduation. Group Communication: definition and types (small and large group communication). Their work was aired to millions across Asia on Fox Sports. In this module, learners will acquire important 21st century skills in the area of primary and secondary research, as well as interpreting media analytics. Here is the link to "Catch": http://online-catch.squarespace.com. As the very term indicates, the ultimate aim of the communication process is to create commonness between communicator and receiver of the message. So, this was a great media for mass communication once upon a time. Mass Communication is referred to as the channels of communication sending messages to a large group of unknown and mixed people. New Media . In this article, I am going to discuss what they are and how important they are in civic life. Either it’s a revenge or positive or negative; this visual medium of mass communication is becoming widely popular in all over the world. Peter Skandarajah, who was assigned the role of Floor Manager during the live webinar said the experience was eye-opening and memorable. The concept was first addressed during the Progressive Era of the 1920s, as a response to new opportunities for elites to reach large audiences via the mass media of the time: newspapers, radio, and film.Indeed, the three forms of traditional mass media today … Finally, the module will teach learners to prepare for and conduct a face-to-face interview with a studio guest. The total duration of this course is 2 years and it is divided into 4 semesters. It complies with Civic Journalism and Citizen Journalism. It is because, with mass communication, there are chances of feedback in mass communication. Learners will learn to prepare an emcee script based on the proceedings of an event as well as emcee the event. Final-year students from SBM’s Diploma in Mass Media Management were behind the cameras, lighting, autocue, audio and just about everything in the studio as they worked behind the scenes of the Asian Academy of Creative Awards (AAA) Producers Summit and Masterclass. It establishes a measure of certainty. Mass Mediais a medium to communicate the large masses whether oral, written or through broadcast to a larger audience. Two final-year DMMM students, Gladys Lim and Janna Khoo, travelled to the All-England Lawn Tennis Club in Wimbledon, England, to cover the grandest of all Grand Slam tournaments. Engineering Major vs Business Major Salary in Job Sector – The Differences. In today’s workplace, employers are looking for graduates who are dynamic and have a grasp of a wide spectrum of the media. Mass communication using various channels has helped increase public awareness, knowledge, attitudes, and behaviors on a multitude of health topics (3,4). Journalism The production and communication of news to large audiences via mediums such as television, newspapers and internet. Before the advent of Television, families would gather around the radio to listen to radio station programs. This includes understanding the various approaches in communication research as well as basics of inferential and descriptive statistics. Contemporary communication media facilitate communication and data exchange among a large number of individuals across long distances via email, teleconferencing, internet forums and many other forms of communication. This module develops and creates value for learners through an application and hands-on training programme that exposes them to TV and print production projects, programming and management of a campus TV network, and industry-driven projects. DMMM alumni Joshuah Lim, Alvin Lim and Wesley Lim (Class of 2015) clinched the top prize at the GV25 Film Shorts competition. Mass communication … The management of media project operations across various platforms such as Film, TV, Radio, Digital Media, and Advertising & Promotion is critical for media business success. This module introduces the essential theories of management as well as individual, group and organisational behaviour and their applications at the workplace. This module introduces general media info-communication technologies to the learners as well as popular media software applications. Media is often used to deliver a message to a large audience who are diverse. Sumit Tiwari, Vinisha Haresh Mirpuri, Cara Oh and Mildred Chan became the first NYP-Fox Networks Group Scholarship recipients. They will also be trained to learn how organisations communicate stories and information to enhance their strategic goals. Learners will learn the different techniques needed for writing news stories, personality profiles, features, reviews, editorials and scripts for newscasts. Digital media comprises both Internet and mobile mass communication. People were to confused what to buy, what to learn about and where to go. It is mainly due to the advent of the digital media Before the Internet, TV, and radio, the newspaper was the first form of mass media. Students develop practical knowledge of the message creation process in different mediums (e.g. Film: These days, Film is not only a form of entertainment; instead they spread or convey a specific message for the society or the country where the films/drama/short-films are released. Mass communication is unlike interpersonal communication. Today’s workplace requires graduates who can communicate confidently in a variety of circumstances. 2. Learners will be able to learn financial analysis techniques, conduct financial planning, manage working capital, evaluate financing options and make budgeting decisions for media-related projects. The success of a business depends on relationships between individuals and companies. Industry case studies will form the basis of learning, with examples from advertising, print, broadcast and digital media. To help students better retain the material, author Ralph E. Hanson uses a storytelling approach that weaves in examples drawn from everyday life. Learners will be able to apply their learning across various fields such as media consulting, advertising and media research. In this module, learners will gain a practical overview of the promotion mix, from advertising to public relations, sales promotion to direct marketing, and personal selling to digital marketing. The eight were then cut down to the final three who were given $2,000 to produce their movies. This module enables learners to understand and apply the fundamental concepts and principles of financial management with respect to the media industry. The media is a powerful presence within the lives of others. But with time, technology has changed and there are other media introduced to convey information to masses such as: 1. Mass media is the sources that the general public uses to get their information from. Your use of accessing this page is considered a source of mass media. It examines the marketing mix (product, price, place and promotions) and discusses how these can be integrated to produce an effective media marketing plan. For example, think of the way you made use of to access to this information. It is designed to contribute to the cultivation of Singapore's contemporary film and cinematic culture. Our Diploma in Mass Media Management opens doors for you to further your education at reputable local and overseas universities. Here, one should note that the purpose of mass communication includes news, … news, sports and reality) and the increasing influence of new media on the consumer. Sustained media campaigns are recommended population approaches to modifying diet, physical activity, and tobacco use behaviors (2). In this module, learners will acquire the knowledge and skills to effectively create and refine human-centric solutions. Then, you will have to rely on the oldest form of mass media, which is Radio. Journalism that focuses on collecting and publishing news: This kind of study of journalism that produce and distribute content that conveys broader message to public through newspapers, Televisions, Radio and smartphones. Look forward to exciting and rewarding careers as: Check out some cool fun facts about our Diploma in Mass Media Management! It can be described as the main channel of mass communication. In the studio, the students worked closely with the two hosts, local celebrities Bobby Tonelli and Yvette King. Learners will also be introduced to areas such as personality, attitudes and perceptions, decision-making and motivation, team building, organisational structure and design. In today’s digital media landscape, the skillset of project operations and management of media productions is a fundamental competency. The ability to use the right research approach, data analytics tools and techniques to generate new insights into media products and audience behaviour is crucial to organisational success. International broadcaster tick media introduced to convey information to masses such as films, radio,,... Important aspect of every business and is vital to its success project assignments and/or on-the-job... Kelvin Tong about its entry requirements and our admissions exercises, recorded music, or television to further education... Definition and types ( small and large group communication: definition, Self! Culminate with an assessment where the news is taking place the radio to listen to them a these! On the Straits Times here communication outlets or tools used to tune in to radio station.! Before the advent of television, families would gather around the radio to listen to a. 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