Explainer videos are crucial to marketing your business. This is commonly known by marketers and company owners so that they choose the right type of explainer video for brand promotion. Motion Graphics Explainer Videos. Let them judge the product for themselves! In this post, we’ll explore five common types of explainer videos out there. A screencast explainer video is basically a recording of the screen. Selecting a right voice over talent for your video is crucial to improve your video quality. Various kinds of explainer videos are available in digital video sphere. Product Debut. Find out the factors to consider when recording voiceover. Bluecart – Animated Explainer Video In order to create your own explainer video, you first need to decide what type of explainer you want to create. 2.5D Animation. 12 Types of explainer Videos to choose for startups. You probably have seen it on Youtube a lot. It works for everything and many startups use this style. The #1 category of explainer videos. These animated videos use fun 2D characters to explain a product. Below the videos types . They share a large amount of information about … Explainer videos … It’s most suitable for app demos, tech animations, financial graphics, and corporate explainer videos. An explainer video typically is a short video used by businesses, corporations, and organizations to notify and to update people about their brands and give a deep comprehensible knowledge in a very fun and a creative kind of way. All of these things are possible with kinetic typography , where the words themselves become animated in clever ways. It makes total sense why CopyPress reports that “52% of marketing professionals feel that animated explainer videos have the best ROI.” That’s because animated explainer videos typically last 3 to 4 to 5 years, as the core of your product / service offering will not change that dramatically, and thus give your B2B online marketing strategy a huge return on your investment. There are many different kinds of explainer videos on the internet today. For a 3D animation video of the same length, you’ll need to throw in expensive ultra-powerful computers to process the massive amount of data. Hire real actors, give them your product and film them for your live action video! Apart from displaying the message, explainer videos add a plus of entertainment, thus helping employees retain nearly 50% of the information while watching the video. This type of cartoon explainer video is a great fit for businesses hoping to explain more abstract concepts. 2D Motion Graphics Explainer Videos use objects and icons to simplify your idea to the audience. Which perfectly fit your budget? Whiteboard Animation: Whiteboard videos are great for video marketing. This is not just another drag and drop explainer video software. This is a favorite in the world of explainer videos. It isn’t surprising that we start this list with 2D animation, as it is one of the … It’s very beautiful, but also very time-intensive (which translates to expensive). However, keep in mind that this type of explainer video requires more production time and involves higher costs. There can be rare exceptions, like if the main character is cleverly designed with text, but mostly it’s a bad idea. With the advent of tutorials and learning all over the internet, there are several media that are used to convey an explanation in the most prompt way. Here are the four key points covered in an explainer video: This content format gives your potential customers a better understanding of the product. Everything you need to know about explainer videos to create successful marketing content. The art form has been around for decades, and just about everyone knows of at least one classic Disney movie that this is used in. This type of explainer video is more popular within the tech industry as … Stop motion animation is time-consuming and requires dedication to perfect. This style is becoming more and more popular. A clever Explainer Video can charm your audience and boost your business. In today’s market, all types of businesses need explainer videos to attract the maximum number of customers. Some headway may incorporate including an animation character as a story hero or some with an addition of special effects. The purpose of explainer videos is to do just that—explain something. This is the most popular choice for explainer videos. This type of explainer video is essentially an introduction to who you are as a company. This type of video became popular a little over 10 years ago—Common Craft published the first explainer on YouTube in 2007. Like the O’Jays crooned – “Give the people what they want!”. You may have a high-quality video to define your product to potential customers. A cutting edge piece of Industrial Equipment? The future of the internet is Video. Why not use a character in your explainer video? Template for Explainer Video Scripts . The 5 types of Explainer Video: The Selling Specific one: These types of explainer videos work best to produce a high turnout of conversion rates. That’s because your website visitors are more likely to click “play” than they are to read three paragraphs of static copy. This kind of works the same way – all the elements are 2D lines, but they are put together with shading and a color palette to give the effect of depth. Here’s the step-by-step process we use to create a concept for our explainer videos at Studiotale. They’re taken directly off a mobile or computer screen while the app is running. If you are looking for a video marketing clip for your landing page, YouTube, etc., I wouldn’t recommend this style. Whiteboard Animation. Blending these two types of Explainer Videos will give the viewer a human to connect with at the beginning and the end of the video in order to create more engagement. Live Action vs Animation Video – Which One Is The Best For You. This is a favorite in the world of explainer videos. Explainer videos also lean themselves to the use of visual analogies and metaphors that will help visual learners with visual imagery. That’s not terrible if you only have to do it once, but keep in mind every time even a minor change is made, you have to render it all over again! We’ve also highlighted the style of video that will work best for your kind of business. This type of video marketing establishes you as an industry expert and builds trust with your audience. Motion Graphics Animation. Explainer videos can double for a landing page video… Check out the top video marketing trends that will thrive in 2019. Each one has pros and cons, and the best explainer videos know when to leverage each to best tell their story. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. The former one, in its turn, has several subcategories, which we will discuss shortly. If you’re simply filming in a home studio with a basic setup, this can be a fairly cost-effective solution to make a casual, personable video. Areas of application. Using textures and lighting, you can make your 3D product look more lifelike. The 6 Types of Explainer Videos. Explainer videos for training employees effectively can also lead to reduced costs for your company. 1. Clearly, internet users prefer video for their daily dose of information. If you want to show relatable interactions between your target audience and their pain points or the benefits of your product, 2D Character Animation is the way to go. We’ve gained a lot of insights on video marketing over the course of our creative journey. How to select the best one? If you need to showcase how the actual product works or talk directly with your audience, then live-action with supporting motion graphics is a good choice. Screencast explainer videos are a simple digital recording of a computer screen that shows how to use a program, website or software. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Explainer videos are of great value as these are capable of engaging viewers, maximize business exposure, helps in boosting sales and increases conversions. That’s why even mega-companies like Google or Microsoft prefer 2D animation for their explainer videos. Explainer videos are an effective marketing tool for businesses of all shapes and sizes, from small businesses to governments, academic institutions to enterprises, and charities and non-profits. Particular types of videos work perfectly for some marketing objectives more effectively than others. If you’re wondering what style would be best for your explainer video, contact us at any time for a free consultation! As a bonus, animated explainer videos are usually less expensive to produce than live-action videos. This is another form of explainer video which you must be familiar with. A 60 second 2D motion graphics explainer video takes 15-50 minutes to render (mix down all the separate elements into one video file) on a normal PC. Create that killer video and introduce your product with a BANG! However, if the target audience can’t connect to the video immediately, your product won’t appeal to them. This video type has become immensely popular today. It’ll also take a lot of time to render it all out, which of course you need to pay the staff for. From Dexter’s Lab to Rick and Morty, we’ve all grown up loving animated characters. Check out our article: 16 Amazing Animation Styles for Explainer Video to see the complete list. Explainer videos are bite-sized bits of video content, often around one to two minutes in length, and they come in many forms, from traditional animation, to 3D, to live-action and more. Because of the educational format of an explainer video, animated explainer videos tend to be more visually interes… Not when they have access to millions of videos that do the same more effectively. Explainer videos are small, bite-sized videos that introduce a concept, product or service to your target audience. They are made by manipulating images – either stock or custom designed. Infographic videos are meant to make it simpler to see or understand statistics and lots of, well, infographics. First, it’s an interesting visual effect. Examples of this include the Dollar Shave Club and PooPourri videos (see below). You could also add motion graphics and a voiceover to make your product’s explainer video more engaging for the target audience. They work best placed on the front page of your website or landing page. It can be used for pretty much any purpose and some studios try to save money by using these (so they don’t have to create designs themselves). If you’re willing to loosen your budget for the perfect explainer video, you should try a 3D Animated Explainer Video. Finally where … People love seeing how things work in the real world. Have a big question on what to choose? You also have the option of choosing an explainer video that uses moveable type. Also, screencast video can be added to live footage when a person is using their phone or surfing the net. 1.Demo video. To put it in perspective, you need 2 illustrators and 2 animators for a 2D motion graphics video. This is a style now widely used by startups. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. 2. Various kinds of explainer videos are available in digital video sphere. Know Which Explainer Video Style Will Work Best For Your Brand. Text bubbles appearing above a mobile phone. This style is good for brand videos and presentations. Create that killer video and introduce your product with a BANG! Explainer Videos can be used in both B2B and B2C, internal and external communication applications. This is another form of explainer video which you must be familiar with. All rights reserved. Scripting & Storyboard. They are made by manipulating images – either stock or custom designed. 3D explainer videos are expensive as far as computer animation productions are concerned. A good explainer video uses clarity to market your business. Live action explainer videos are usually best for companies selling a physical product or people-oriented service, such as a restaurant, or consulting group. Choosing the right type of explainer video for your business ensures you optimize the benefits from the video. This is the type of explainer video you’re most familiar with and have probably seen a lot of. These are usually different from videos used in advertising, where emotion and branding tend to be more important. With the help of professional artists, you can create mesmerizing videos where inanimate, everyday objects seem to spring to life. The most common type of explainer video is an animated video. Animated explainer videos are the most popular form of explainer videos as they are fun to watch, which means they’re engaging, making your viewers watch the entire video, thus digesting all the information. Explainer Videos are a great way to show off your product to your target audience. The type of explainer video is also decided according to the goals and message of the client. Explainer Video. Such videos are suitable for companies that deal with physical products or services that involve specific instructions. Animated Explainer Videos are the most famous and preferred type of 2D animated videos used by businesses across different industries. A video (though the term often includes animations too) that explains what a company does, how a product works, or a concept/idea. Types of explainer videos. Koushik Marka is the founder and CEO of Studiotale. Whiteboard Animation. This has the advantage of showing off your product’s features and User Interface. Finally where … Mercury Flight Screencast Example . Clear-cut characters may not be helpful in these cases. Want to create an exciting video with us? For a fraction of the price, you can get live action video clips that, if used correctly, can do the trick. An explainer video is often placed on a landing page, homepage, or product page. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. Knowledge Section:- What are the 10 Effective Types of Explainer Videos? Consumers are always looking for content that will simplify things for them. We come bearing solutions to help you get through this analysis paralysis that directly impacts the success of your marketing campaign. Using the right fonts, colors and text animation, you can create a beautiful and engaging video to explain your product to your target audience. A camera and good editing skills are all you need for this type of explainer video. 2. Motion Graphics (2D and 2D with characters) videos and explainer videos with stock footage are the most popular and provide the best value. Harder to pull off, but excellent when done well, the live action explainer video requires a lot of creativity to keep things interesting. 1. 2D Character Animation. This type of explainer video can use either character animation, motion graphics, or even an animated text to tell a compelling story. Explainer Videos. 2.5D adds illustration to give more punch to the height and width, but the images are still completely flat with no illusion of depth. Thanks to our talented Solution Partner, Deepak for sharing this informative piece. Cutout animation features elements (characters and objects) that are cut out of paper and then filmed to move together. This is another style that is pretty much what it sounds like. Stop motion animation works by stitching together individual photo frames, moving the subject slightly between each shot. Imagine how much you’d spend if you took an entire cast and crew to the Sahara, the Amazon, or Dubai. Studiobinder provides a nice change of pace by offering a free template for explainer video scripts. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. Types of Explainer Videos Explainer videos are a mix of marketing and creative design – which means there are many different styles and functionality that can be achieved. With the right emotions and the perfect shots, you will get engaging, entertaining yet informative explainer video. That’s like using the file and the scissors on the Swiss Army knife at once! This is used when you want to use famous imagery or memes in your video. Hey there! Is your business product related to cryptocurrency, blockchain technology, cloud computing or some such complex idea? The potential benefits of explainer videos for your company are numerous and include an increase in conversions, boosted online visibility, and better brand awareness. Explainer video is a very effective marketing tool for your business. Studies have shown that landing pages with explainer videos get an 88% increase in time on page. The use of explainer videos is one way to put through such explanations in a manner that can be both easy to understand and engaging. A promo explainer warms up and nudges the audience to take action. Knowing the different types of explainer videos and their uses, you can now choose the right video for your product or service. Types of Explainer Videos. These videos provide the viewer with a deep understanding of the topic at hand, effectively motivating them to take action. We’ve compiled a list of the types of explainer videos that will suit your product the best. This is perfect when you want to leave a lasting impression in your viewer’s minds. Second, it’s a great option for companies that want to animate real images from their own archives. This allows your audience to identify with the persona, the situation and most importantly, the product. Here’s an example we’ve used before: Remember the cubes you drew in grade school when you were bored? Screencast type of explainer videos. Statistics popping off a live action chart. Video marketing works effectively for different sizes of business ventures. But if you’re out to get the right video with the budget to back you up, this is the explainer video for you! However, you can try explainer video types that are easy to convey the brand message to the target group. Whiteboard videos are best used to depict a creative story in a way that keeps viewers glued to the video. Sometimes companies use this when they are trying to save money on a production budget. Examples of Kinetic, whiteboard, and illustrative Explainer videos. Wondering how to create an amazing concept for your explainer video? They’re also easier to … Particular types of videos work perfectly for some marketing objectives more effectively than others. This is the type of explainer video you’re most familiar with and have probably seen a lot of. Your email address will not be published. He is passionate about helping brands grow with video and has expertise in video marketing, 2D animation, and Vector Illustration. Every startup looking for a production of new explainer video for their upcoming project. They can be anything from tutorial videos and industry updates videos to explainer videos. At Studiotale, we strive to help businesses and brands achieve their objectives with explainer videos. 3D animation is much more expensive and takes longer to create, so instead of creating an entire minute-long video with it, only certain key elements are made in 3D. Whiteboard videos seem to be the most popular among the types of how-to and explainer videos especially whiteboard videos for business.They are very simple and usually inexpensive to make and, yet, are somehow still extremely effective. It’s a great way to make key moments more impactful. Is your business product related to cryptocurrency, blockchain … This media style works great when you want to directly address an audience or demo your product. Brands that offer non-physical products such as software, tech products, and some services, prefer animated explainer videos to pitch their products in a creative and engaging manner for their target audience. Use your characters to bring emotions into the video. A professional explainer agency knows how to produce an impactful explainer video and grab viewer’s attention through it. 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